Day 8: Using Sublists

New Sign-ups Today: 8
New Confirmed Subscribers*: 6

Total New Sign-ups Overall: 43
Total New Confirmed Subscribers*: 29
*confirmed their subscription via double opt-in

Tonight I finished up the three-segment interview Craig did with Paul Myers. The focus was sub-lists. Before I get into this I want to mention that the running totals you see up top are a bit unfair to Craig.

I doubt you'll want to spend $1,000 for a course that only adds 43 subscribers in a week. The reality is if you're trying to make a decision by the time this course is released on the 15th, you shouldn't use those numbers.

Without going out and buying 100,000 names, there's no way you're going to add a significant number of subscribers 7 days into this course. The tactics just take longer than that to absorb and apply.

Can you generate huge numbers overnight? Yes, absolutely. In fact, I expect to do so on April 5th. I've written an ebook that's going to be included in a huge promotion Joe Vitale is doing. It'll be a bonus but a rather unique one.

It's a brand-new book on an extremely hot topic. It will only be offered for sale after Joe's promotion. In order to get it, all Joe's customers will have to do is subscribe to one of my mailing lists and then confirm their subscription. I've seen the results of campaigns like this before and I will easily get 3,000-5,000 or more subscribers from that promotion.

And since they'll all be reading my book, the foundations for a relationship will be there. This won't be like buying a list.

Think about that. A list of that size, totally targeted to my topic and expecting to hear from me. And it won't cost me a penny. Where did I get the idea to do this? Craig Perrine.

OK, on with the show...

I'm very familiar with the concept of sub-lists. When I saw what the topic was, I thought I knew exactly what I was going to hear. I've been around, I know the sub-list drill.

At least I thought I did until I heard Paul Myers. Wow! He introduced some information that I've never heard anyone else talk about. In fact, in talking with Craig, he spontaneously came up with an idea that could easily be the next big hit product in the internet marketing world.

I was tempted to immediately go hire a programmer to start building it. I don't have the time but I hope somebody builds it because I'll be first in line to buy it.

Anyway, the gist of Paul's talk is tailoring content for different segments of your list. What if you published an ezine on say, classic cars.

In your ezine, you mentioned a new kind of car wax that only takes 10 minutes to use and you're an affiliate for the product. Now let's say you've got subscribers that are only interested in engines, they don't care about car wax. If you go back and mention car wax two or three more times, those subscribers may get annoyed and unsubscribe.

On the other hand, what if you knew which subscribers clicked on a link to find out more about the wax the first time you mentioned it. So those subscribers are definitely interested in car care products. Do you think their going to mind when you mention the wax again? Of course, not. In fact, they're likely to buy when you repeat the message.

What if you could tailor your emails for your customers? What if you could only send car care articles and offers to those on your list that are interested in them? And offers on engine repair and parts to those that have taken some kind of action whether clicking on a link or making a purchase?

Well, there's a way to track those kinds of things without having to put people on separate lists. I had no idea this was possible. I often use tracking links in my emails. But those just tell me how many people clicked. But Paul shows you how to know which people clicked.

So you can send content and offers tailor made for different segments of your list. Imagine how much that would improve your sales? Imagine how much that would cut down on subscribers ignoring your emails or unsubscribing?

I can't wait to start implementing this stuff. It'll take some time to do and I may not see results immediately. However, I will have a very responsive list.

And that's the key. I was talking to Marlon Sanders one day about different people's lists. Another marketers name, that I won't mention, came up along with Joe Vitale's name. Marlon said, "[That guy] has a huge list but Joe has a responsive list. If Joe tells his list to do something, they do it. I'd much rather have a list like Joe's."

If you can give your subscribers exactly what they want, they'll respond. Craig's interview with Paul will show you a great way to start doing that.

And, by the way, if you haven't already done so, head over to Paul Myers' TalkBiz.com and sign up for his ezine. Not only is Paul a genius, he's got a damn good sense of humor, too.


All the best,

Bill Hibbler
http://www.EcommerceConfidential.com
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